How To Attract Millennial Buyers With Pokemon Go
You’ve seen Pokemon Go being played. Someone is standing still off to the side of the road, swiping at their phone, or they’re walking in a group all with their heads down. The game is a massive success with at least 21 million daily active users. This beats out Candy Crush by about a full million and has already topped Twitter’s daily active users and seems more regular engagement than Facebook.
And it’s not an app for children. More than 40% of adults who have downloaded the game are older than 25 with 33.2% of users being between 25-34 years of age. (Prime first time home buying age). And in the Puget Sound Area, that includes Microsoft (33) and Amazon (32) employees.
Here are a few ways that Loan Officers can cash in on the hype of Pokemon Go.
What is Pokemon Go?
First let’s start with the basics. What is this game that you’re using to help your business?
Pokemon Go is a mobile game that encourages it’s users to get outside and collect little monsters or Pokemon that roam the world. Your goal is that you “gotta catch ’em all”.
The app uses your phone’s GPS to track your movement so as a player walks down the street they live on, they’ll see a real map of the area to try to catch Pokemon that are nearby.
Players are also encouraged to visit local landmarks in town, known as Pokestops, to collect items that can be used to help them catch more Pokemon. There are also real world Pokemon Gyms where they can use the Pokemon they’ve caught so far to battle other players of the game. This is where you and your business come in.
How to use Pokemon Go to Your Business Advantage
1) Create a “lure” to bring people to you
Pokemon Go players spend a lot of time walking around trying to capture wild Pokemon that appear unexpectedly. If only there was some way to attract Pokemon right to your business.
Oh, wait… there is.
Pokemon Go allows players, or you as a business, to buy “lures” which increase the number of Pokemon around a Pokestop for a full 30 minutes. The perfect way to pass a lunch break.
Lures are only a few dollars so it’s an inexpensive way to bring people to you and make a few new contacts.
I’ll go into more detail on how to place a lure at the bottom of this post.
2) Go to a Pokemon Gym With Your Products
A Pokemon Gym is going to be packed with players battling each other with their already caught Pokemon. The players here won’t be invested in catching new Pokemon but in making their already caught Pokemon stronger.
So bring branded Swag that fits the theme. Blender bottles with your business card tucked inside or branded cinch bags with water bottles inside. Something that really sells the idea of having just been in a long battle while still getting your companies name out there.
Treat it like a Tradeshow. Bring your best people and research the game before you go in so you have something to talk about.
How To Drop A Lure
You might not know much about Pokemon Go, and that’s okay! Here’s the step-by-step on how to purchase and place a Lure near your business.
- Log in to Pokemon Go and tap on the red and white Pokeball in the bottom center of your screen.
- Tap on “shop”
- Scroll down to find the number of Pokecoins you would like to buy. Pokecoins will be exchanged for Lures. One Lure is 100 Pokecoins which costs $0.99.
- Once you confirm your purchase your total number of Pokecoins will be shown in the upper right corner of your screen.
- While on the Shop page, scroll up to find Lures. You can now exchange your newly purchased Pokecoins for Lures.
- You’ve successfully purchased a Lure! Time to place it at a stop. You can now exit the store.
- Find a PokeStop located near your business. Tap on the blue circle that appears once you’re in range of the stop.
- Tap on the image of the Lure.
- You’ll now see flowing hearts around the PokeStop. Your Lure is active and will be for the next half hour. Time to post to your social media so your customers know about it!